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Director, Trade Marketing

Vacancy Details

Location: Home Based (US)
Region: United States
Job Type: Permanent
Category: Commercial / Sales
Closing Date: 15/11/2017
Date Posted: 11/10/2017
Reference: VUS233


We are looking for someone to ensure “Commercial Excellence” is applied across all channels at WGS. This role will have the opportunity to work with our Brand & Commercial teams in the development and implementations of superior consumer, shopper facing brand activation and POS. Even better, you will get to work with a strong dynamic team of individuals!


Based in our New York office, the Director of Trade Marketing will:


  • Ensures investment is prioritized according to Growth Drivers across the key lenses of Consumer, Shopper, Key Customer, and WG&S.
  • Develops Channel / Promotional guidelines that are published annually and advise on promotional weight and frequency standards by Brand, Key Customer, and Channel
  • Multi-Cultural Marketing: Working with our dedicated external resource focus on delivering high value growth opportunities in this consumer segment by developing a multi-cultural growth model
  • Understands and uses consumer insights as a key input into all WG&S brand strategies and plans. Influence National Accounts to tailor the approach locally and uses the methodology as part of all investment decisions within all Key Customers



We’re a pioneering company always looking at new ways of improving what we do, so you shouldn’t be surprised if your expertise, knowledge and opinion are asked for beyond your normal day to day work.




  • ·         Bachelor’s Degree is required; Master’s Degree in Business Administration, Marketing or a related field is preferable
  • ·         Minimum of 7-10 years in Consumer Products Marketing with significant exposure to brand-building activities


At William Grant & Sons, we take a long term view of our business and are committed to developing and supporting our people. We are also committed to expanding into new markets globally, and now have a network of offices around the world managing the production, sales, marketing and distribution of our portfolio of brands in over 180 markets.


Our distilleries are the heart of that our commitment to grow and the people and teams that keep the lights on are essential to everything we do! So if you think you’re the type of Rare character that could be part of our family and thrive in a pioneering and agile environment then we would like to hear from you.

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