Customer Marketing Manager On Trade
|Region:||United Kingdom and Ireland|
|Category:||Commercial / Sales|
To build increased consumer desirability for WG&S brands, optimising sustainable brand value and profitable brand performance through implementation of customer facing brand activation in the Independent Free Trade and with key Route to Market partners.
To support the delivery of the UK On trade sales vision and strategy in alignment with the William Grant & Sons 5YP & UK Business Strategy and Third Party Brand Strategies.
To support delivery of budget performance, within agreed guidelines, ensuring sustainable growth and profitability for the Company whilst balancing brand equity and value.
Key Responsibilities & Critical Success Measures
Develop and manage customer marketing plans that align to channel activation opportunities and company strategy.
In-depth understanding and application of the most effective customer marketing levers within the Independent Free trade and Route to Market channels.
Deliver channel activation through optimum activities that support both brand and commercial objectives, strategically prioritised by channel segments.
Evaluate effectiveness of all customers marketing activity against pre agreed objectives to drive greater efficiencies and best practice for the company.
Ruthlessly prioritise channel / brand opportunities to ensure resource investment is placed in the most appropriate manner.
Maintain excellent internal cross-functional relationships to optimise delivery of activities and brand planning.
Shape the development of brand plan activities through the provision of customer insight & strategy.
In return, you will get the opportunity to unleash your independent spirit and create your own legacy.
You will join a global company that is immensely proud of our portfolio of premium brands and you will be part of a culture that provides you with the freedom and opportunity to make a difference, to your career and to our business.
If this sounds like you, please apply now to firstname.lastname@example.org with an up to date copy of your CV and a cover letter including the following details:
- Confirm you have the right to work in the UK
- Outline your current salary and expectations
- Confirm the notice period from your current role
In order to apply for this vacancy, you must be able to supply the required answers to the following questions:
- Do you currently have the legal right to work in the location of the vacancy?