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Brand Manager, Monkey Shoulder

Vacancy Details


Summary
Location: New York
Region: United States
Job Type: Permanent
Category: Marketing
Closing Date: 01/12/2018
Date Posted: 28/09/2018
Reference: VUS321

Description

Are you a passionate, highly creative brand marketer in the Spirits industry? Are you looking to contribute to a growing global company with a portfolio of premium brands? If you are, then this could be the opportunity for you!

Based in our New York office, you will help manage the Monkey Shoulder brand, with responsibility for developing and achieving volume and value growth targets, and with a clear focus on driving the brand vision and equity. Specifically, you will:

  • Managing the annual and long-range brand planning cycle
  • Generating, assessing & recommending growth platforms
  • Executing consumer communications strategies
  • Executing break-through promotional programs
  • E&A management & tracking
  • Gathering and analyzing in-market performance
  • Analyzing, communicating and executing geographic, channel, variant and size mix strategies
  • Managing relevant agency relationships across the marketing mix
  • Working closely with key stakeholders to influence their role in the development and execution of the brands’ activities
  • Where appropriate, this person will be responsible for the professional development of each of his or her ambassadors, including:
  • Setting Key Performance Indicators (KPIs)
  • Directing / guiding towards achievement of KPIs
  • Conducting Annual and Mid-Year Performance Evaluations
  • Identifying and facilitating key development opportunities

We’re a pioneering company always looking at new ways of improving what we do, so you shouldn’t be surprised if your expertise, knowledge and opinion are asked for beyond your normal day to day work.

To be successful in this role you do need to have a certain level of qualifications and experience which includes:

  • Bachelor’s Degree is required; Master’s Degree in Business Administration or a related field is preferable
  • Minimum 2 years of progressively responsible brand management experience within the beverage/alcohol or consumer product goods industry
  • An understanding of the marketing mix and key levers to impact a brand’s performance
  • Experience in managing effective and positive key stakeholder relationships – agencies and field sales partners – to drive the brands agenda within the business
  • Consumer focus or commercial rigor
  • Strong influencing skills and a bias for action
  • Solution-orientation
  • Strong written & verbal communication skills; strong interpersonal skills
  • High energy and hands-on attitude

At William Grant & Sons, we take a long term view of our business and are committed to developing and supporting our people. We are also committed to expanding into new markets globally, and now have a network of offices around the world managing the production, sales, marketing and distribution of our portfolio of brands in over 180 markets.

Our distilleries are the heart of that our commitment to grow and the people and teams that keep the lights on are essential to everything we do! So if you think you’re the type of Rare character that could be part of our family and thrive in a pioneering and agile environment then we would like to hear from you

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